5 Essentials of a Successful Business Model

“If you fail to plan, you are planning to fail”. - Benjamin Franklin

An Entrepreneur starts his journey with an idea which he believes in. Then he converts the idea into a successful business. The strategies and policies which he formulates, decide his fate as an Entrepreneur.

To start your own Business is a wonderful thought, if it is executed in the right manner. There are many different things which have to be taken into account. You have to take each step carefully. Your one mistake can cost you a lot. We read success stories of many Entrepreneurs and wonder the secret behind their success. Everyone does hard work, then why is it that few succeed and others fail? The success of a Business is determined by the efficiency of its business model.

What is a Business Model?

A Business Model is the detailed plan of the business functions, the target audience, the sources of revenues and profits, products/services offered details of finance sources, policies and marketing strategies.

The essentials of a Successful Business Model:

Your business goals and objectives: 

The goals and objectives of the Business should be understood in a detailed manner. Entrepreneurship is about leadership. If you will not be clear about the goals and objectives, then how would you convey it to your employees? Success will come only when you have a defined vision and are motivated to reach a particular goal/ target.

Product/ services offered: 

The Business model should have complete knowledge of all the specifications and features of the products and services offered by the company. To develop new businesses, innovation is required. It helps you to understand the strengths and areas of improvement in the business.

Customer base/ Target Audience: 

Each Business operates on a different tangent. Having same target audience is common, but the way of reaching them makes the difference. The Business should be focused and dedicated towards its customers. Having a clear idea of who is your target audience is an essential component of reaching business success.

  Marketing strategies: 

     Marketing is the soul of any business. It plays the role of representing your company and its products/ services in front of all stakeholders. The strategies of marketing include advertising ways, ATL & BTL activities and Digital marketing etc.

  Channels of distribution: 

The product of a Business Company will be of no use unless it reaches the consumers on time. Choosing the correct channel of distribution means transporting the products to the right target audience through the right channel (mode of transport) on right time. The channel of Distribution should be time and cost effective. To run a new business, adopting the most appropriate and suitable channel of distribution is important.

iFEEL is a unique Residential Business School located at Lonavala. It was established by Global Education Trust in 2010. It is an AICTE affiliated residential business school.

iFEEL is offering Family Managed Business (FMB)/ Entrepreneurship Excellence Program (EEP). This program is of 11 months. Below are few features of this Program:

Ø Focus on Three Pronged Structure for Entrepreneurs (Start, Grow or Turnaround Businesses)

Ø Guest Lectures by CEO/COO’s

Ø International and Indian Industrial Tours

Ø Residential Campus

Ø Holistic Approach to Management Learning

Ø ONLINE LECTURES (Anytime Anywhere Learning)

Ø Case Study Based Learning Approach

Ø Program Advisory Cell for Providing Guidance to Participants

Ø Exposure to Business and Trade Associations

Ø Customized Study Material

Grab this golden opportunity today! Click here to feel the iFEEL difference!!!

Just Shift 1 Letter & CHANGE Your Life from EMPLOYEE TO EMPLOYER!

Money is one of the most important elements of our lives. For every single thing you require money. In the materialistic world like ours, it is impossible to survive without money. The population growth rate is increasing rapidly. As a result, the competency level has also increased considerably. There is no shortage of talent in any field or area.

We obtain quality education with the objective of acquiring a desirable job. We look out for job opportunities in every field. Sometimes, this ends in disappointment. With increase in population it is essential to increase job opportunities to meet their needs. 

There are 2 kinds of people; Employee & Employer. Let’s understand the characteristics of each.

LIFE OF AN EMPLOYEE:

• A Fixed, non adjustable 9 to 5 job routine 
• No direct benefit of efforts 
• Follower 
• Job seeker 
• No time for family 
• Holiday plan only once a year 
• Slow growth 
• Expects higher salary from the boss progressively 
• No freedom to express his ideas. Has to follow the boss most of the time. 
• Meager bank balance 
• Simple & Ordinary Lifestyle 
• Faces deadlines which results in stressful life. Stress leads to ill health, depression and unhappiness. 
• Sometimes, has to work even on holidays and festivals

LIFE OF AN EMPLOYER/ ENTREPRENEUR:

• Fixes his own work timings 
• His Efforts= His Benefits 
• Leader of Masses 
• Job creator for Employees 
• Spends time with family whenever he wants 
• Goes for holidays 2-3 times a year (or as per his wish) 
• Grows from a startup into an successful Entrepreneur 
• Meets the expectation of high salary of his employees 
• Enjoys the freedom of creativity. Is followed by his employees 
• Significant bank balance 
• Extra ordinary lifestyle 
• Decides deadlines for others

You have a dream to start your own business. So how to you achieve it in reality? If you have full confidence on your business idea, then you should start your entrepreneurial journey at once.

How to be a successful Entrepreneur?

An Entrepreneur is a person who starts his own business venture with a team of dedicated & skillful people to make it a success. Qualities like leadership, focus, innovation, creativeness, analytical skills etc alone will not make you a successful Entrepreneur. You will succeed only if you use your qualities and abilities appropriately. In order to start a new business, you need to have the skill of identifying unaddressed market which has unfulfilled needs of the customers. 

Institute for Future Education, Entrepreneurship and Leadership (iFEEL) is an AICTE affiliated residential Business school situated at Lonavala established by Global Education Trust in 2010. It is offering Entrepreneurship Excellence Program (EEP)/ Family Managed Business (FMB) which is an 11 month customized program which is designed keeping in mind requirements of Entrepreneurs in today’s challenging times.

Unique features of this program:

•  3 Pronged Structure for Entrepreneurs (Start, Grow & Turnaround)
• International & Domestic Industrial Tours
• Residential Campus
• Guest Lectures by CEO/COO’s
• Holistic Approach to Learning
• Global Best Practices 
• Program Advisory Cell
• Customized Study Material
• Case Study Based Learning Approach
• Additional Learning facility through ONLINE Lectures
• Exposure to Business and Trade Associations

This Entrepreneurship Course will help you to develop Entrepreneurial and Leadership skills. Opportunity knocks the door only once. Answer it before it’s too late!

Contact iFEEL today and CREATE YOUR TOMORROW!!

Click here for more details.

6 Unique Ways to Overcome Business Loss

“Success consists of going from failure to failure without loss of enthusiasm”. -    Winston Churchill (Former Prime Minister of the United Kingdom)

You started with a dream to start your own business. You had some specific goals and objectives to achieve. You wanted to establish the brand name of your company which you might have succeeded in. Today, there are many Entrepreneurs who stop their company because it is running in loss.

                 We all are familiar with the proverb; “try and try till you succeed”. Then why don’t we apply its meaning in our lives? Why do we lose hopes? Why can’t we keep an optimistic approach in life? Well, the answer to all these questions is FEAR. Yes. The human race is subjected to fear in all things. We fear the future and as a result of this we ruin our present.

Same implies in business. When you started your Entrepreneurial Journey, you might have faced many hurdles and obstacles in your way. Many people might have discouraged you and underestimated your potentials. Did you stop at this? Did you think they are right? No. Instead, you took the decision to prove all of them wrong. You wanted the world to praise your Entrepreneurship skills. Then why do you quit when you incur heavy losses in business?

Business is not as complicated as people tend to showcase it as. Belief in yourself, hard work, love your work, leadership, focus, knowledge, patience and an optimistic mind are among the key elements that contribute in the success of the business. Grand success comes only after great Failures. You will not know the significance of success if you haven’t experienced failure.

There are many reasons for a business to fail/incur loss:

• Poor communication strategy
• You are not able to reach out to your target audience in the appropriate manner
• There is scope of improvement in your product or services
• Your team is not working effectively or you need to recruit more talented and skillful people in your company
• You are not taking calculated risks
• You need to formulate a new marketing strategy for your business

You are not taking your competitors seriously etc.

Turning your business loss into profit is not impossible. Everything can be achieved if you have faith in yourself.

Ways to overcome business loss:

1.     Be optimistic: you can conquer the entire world with positive thinking. Keep telling yourself “NOTHING IS IMPOSSIBLE”.

2.     Nothing is constant in life: It is the golden rule of life. Everything goes through a change. In life, there are good and bad both days. There is no one who hasn’t faced a problem in life.

3.     Turn loss into positive loss: confused? It is very simple. Every failure that we face has some lesson hidden behind it. We should have the ability to identify it and make the most of it.

4.     Failure brings you closer to success: it is said that when one fails to achieve something, he is coming one step closer to his goal. Read the story of any successful Entrepreneur, you will find all of them had failed to attain their objectives initially. But they did not stop there. They turned it into a lesson and converted it to success.

5.     Don’t waste time worrying: “worry is like an armchair. It gives you something to do for the time being, but it gets you nowhere”. Firstly, you are facing heavy loss. Instead of doing something about it, you sit down worrying. Avoid this. Use that time for doing something about the loss. Think of ways unexplored and how you can achieve success.

6.     Motivate your employees: your team matters the most in order to succeed. If your team loses interest in the job, it will worsen the situation. Employees always inspire their boss. If you will have a tensed face, it will make the employees more nervous and insecure. Rather, have a smile on your face and hold your head high. Assure them the power of team work. Make them know how important their contribution is.

Institute of Future Education, Entrepreneurship and Leadership (iFEEL) is a residential Business School, established by the Global Education Trust in 2009. It is situated on five acres of lush green land at Lonavala. It is an AICTE affiliated residential business school that provides 2 years full time PGDM program.

Entrepreneurship Excellence Program (EEP) / Family Managed Business of iFEEL is a unique program which is designed keeping in mind knowledge, skills and the best global practices required to run businesses successfully in today’s time. Practical knowledge and tips from real life entrepreneurs help participants sail through ups and downs of business.

It has a 3 pronged structure; start, grow and turnaround. Contact iFEEL today and turnaround your business forever!!

Click here for more details

The Golden Mantras to Make Your Startup a Success

The decision to start your own business is similar to taking care of a small baby. You have to take utmost care of every small thing to make sure there is no room for any mistake. Your business will reach next stages in business only when the startup is successful. But unfortunately, many great startup businesses fail. Reasons behind this vary.

     If you have the dream of being a successful Entrepreneur, then your dream is about to come true. You may have a perfect business idea, but it is of no use unless given right direction. Your efforts should meet objectives of your business. So how do you accomplish this? The business world is getting complex day by day. There are new advancements happening in every segment of the market. The number of competitors in each field has increased incredibly. Many startups with unique ideas and MNC’s offer challenging business environment where it is survival of the fittest. If this is the prevailing condition, then how can you get a successful startup? Is it possible in reality? Yes! Indeed it is. Let us see how.

INGREDIENTS OF A SUCCESSFUL STARTUP:

ü Realistic business idea: ideas are formed as a result of our creativity and imagination. We know how abstract our approach can get sometimes. Thoughts make an idea. Your eureka moment is the result of the thoughts which you believe make a difference. Start up business ideas should be achievable in reality. An out of the world idea which lacks compatibility with the market conditions will fail even before it starts.

ü Getting reliable man power/ setting up the correct team: business efficiency is measured by the work efforts of all the members. A company doesn’t run solely because of the boss. It’s his employees who help him to accomplish his targets and progress. If you run a new business, a talented and focused team is the key to success.

ü Effective communication: you want to grow your own business, but will this thought alone help you? Many businesses fail because the audience didn’t know of their existence. How will your product sell if no one in the market is aware of it? To avoid this situation, you need excellent communication plan and strategy. The correct words have to reach on correct time to the correct audience. The means of communication should be kept simple. Don’t imitate your competitor’s strategy. The things which worked for them will not necessarily work for you. Your communication style has to be different otherwise you will confuse the buyers. Your loss will become your competitors gain!

ü Abide by business legal norms: an entrepreneur has to keep himself updated with all business laws and norms like laws of land, export- import law, the guidelines for business operations in the country etc. you don’t want your startup to get in the eyes of law at its first steps only. Get the advice from an expert and follow it.

ü Selling through patience: patience is at the core of entrepreneurship development. Your motive should be to make profits but not by bombarding the audience with several advertisements all at the same time. Once the audience gets annoyed, it is a lengthy process to gain back their attention.

iFEEL is a residential business school set up on five acres of lush green land situated at Lonavala. It has come up with one of its kind Family managed business/ Entrepreneurship Excellence Program. It is of 11 months (become an entrepreneur in just 11 months!) you will get the best exposure needed to start your Entrepreneurship journey. Contact iFEEL executives today!

Click here for more details

Become a Global Entrepreneur

Starting your own business and the journey of becoming a successful Entrepreneur, involves a lot of expertise as well as being updated with the current developments in the business industry. No one wants to restrict his business only to few cities or countries. All aspiring entrepreneurs have the urge to make their business global. The thought is great but path to achieve this is not at all a straight road. It has lots of bumps and hurdles. Here is the reason why you need to get the exposure to best global practices being applied worldwide.

(picture of global business)

                    The iFEEL’s Entrepreneurship Excellence Program is designed to make you familiar with the global practices adopted around the globe. In this program you learn how to become global Entrepreneurs overcoming all the challenges in way. You get the inputs of experts from different industry backgrounds hence your knowledge gets diversified. Program includes Case Study from Harvard Business Review and other business schools which covers Business situation of Fortune 500 companies in the world.

To give you a better perspective of global practices, this program organizes international Industrial Tours of 8-10 days to china, Japan, Germany, Singapore, Sweden. These tours are organized to help you understand global business, culture and people. iFEEL provides its entire students one international study tour to give them good international exposure experience.

The benefit of such International Industrial Tours are:

  v Knowledge of the global culture: did you know that culture can play a significant role in your journey of Entrepreneurship? Yes it indeed does have an impact on your business success. Imagine yourself meeting client from china. If you won’t understand their gestures then your deal is surely cancelled. My point here is that when you are in business especially when you want to expand it globally, then you need to have a thorough knowledge of business etiquettes as well as the cultures of all countries. You never know who your next client would be!

The Following are some of the Global practices which we are talking about.

  v Kaizen: This is a Japanese word which means ‘Change for Better’. It refers to the activities done to continually improve all Functions and involves all the Employees of the organization right from the CEO to the line of Assembly workers. With the application of this business practice, you will grow your own business to a higher tangent.

  v LIFO (Last in First out): This business practice is rare but yet very helpful for sellers of Homogenous commodity products such as bricks, sand, stone etc who take huge piles of them. This makes the oldest batch of product to sit at bottom for much longer durations than newer ones. Companies like vending machine operators choose this because the first product they put in the machine is sold out last.

  v FIFO (First in first out): this business practice implies that the products purchased first are sold out first. Companies selling perishable goods like food, which expire after a certain time limit apply this practice. Even companies that sell products that have relatively short demand cycles such as designer fashion clothing apply this to ensure they are not stuck with outdated styles.

  v Just in time: this practice is used to increase efficiency and decrease waste by receiving only that much amount of products which match the estimates of demand by the production team. The products arrive just in time which reduces inventory costs. Best example here is of car manufacturing companies. They bring in parts only when it is demanded. This practice is a shift from just in case (where lump sum goods were purchased in case the demand goes high).this practice is very helpful to develop new businesses.

  v SIX SIGMA: This is a business quality improvement method that enables organization to streamline production by reducing the number of defects that impact customers and increase costs. This practice has its roots in manufacturing industry but now finance, banking, healthcare & government industries have also adopted this.DMAIC(define, measure, analyze, improve & control) is at the core of six sigma

iFEEL’s uniquely designed Entrepreneurship Excellence Program is completely Entrepreneur oriented. You get all of the above advantages & knowledge in the best package in this program. Opportunity knocks on your door once….grab it now!

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Be your own boss with Entrepreneurship Excellence Program

Let’s face the reality, all the working professionals have that one sudden feeling wherein they imagine themselves to be in the place of their Boss. Who doesn't want to start a new business and enjoy all those privileges which are entitled only to the boss? I am sure all of us do. This feeling is quite normal and is the result of the current highly competitive business conditions. Now is the time to convert this most dreamt about thought in reality. Use your potentials, capabilities, creativity and efforts in the right direction and start your own business.

Firstly let’s understand how you can benefit by being your own boss/Entrepreneur

·        Enjoy the freedom to choose who you want to work with: many a times in organizations one complains of not being able to gel up with few colleagues due to different reasons. Now obviously being just another employee of the company, you don’t have any option other than making adjustments at your work place. This shows its effects on your work performance. So why not be your own boss and live life the way you want.

·        Grow your own business:  once you are an Entrepreneur, you get the chance to grow your own business according to your own aspirations. You can follow your instincts and explore all the variations of business.

·        Create opportunities for yourself and others as well: once you start your journey as an Entrepreneur, you don’t grow alone. You play a vital role in the lives of your employees. When you grow and expand your business, opportunities are created for you and your employees also.

“Great power comes with great responsibility” is the proverb taught to us since school age. This is the best example to understand that if being an Entrepreneur is so advantageous, the responsibilities of it would be even larger.

Your role as an Entrepreneur:

    Have a detailed plan of the business idea: you should have a unique detailed plan for your business. Your business won’t stand a chance unless it’s able to stand out in the market. Your plan should be in your mind and then appropriately put down on a paper so that you can make it reality!

     Human resource management:
Your employees are going to define your success or failure. Without the proper human resource in your company you will not be able to run a new business. You should select skilled people as required by your business. You and your employees go hand in hand on the road to success.

     Research:
You should be updated about the slightest movement in the business industry for which continuous research is required. By doing this you learn what your competitors are doing in their business, get a chance to learn from their mistakes and formulate new improvised strategies for your business.

We at iFEEL completely understand your needs and how to groom aspiring Entrepreneurs into Successful ones. Entrepreneurship Excellence Program is the most unique and customized Program designed keeping in mind the requirements of Entrepreneurs in today’s challenging times. It also has the weekend Entrepreneurship Excellence Program to add to its uniqueness.

Click here for more details.